Hypertargeted Facebook Ad Campaign
Forget target demographics; we hypertarget demographics. We design, place and manage your ad campaign and ad budget. We search Facebook's 500 million-plus customers interests, job titles, companies, location, age, etc. and hypertarget your ads to get you more bang for your buck. When a Facebook user clicks your ad and “Likes” your Fan Page, their friends, connections, and colleagues will see this in their "News Stream" garnering you free exposure to other possible customers. Ads can also have a destination (i.e. company website) off of Facebook.
Your Package Includes:
1. 30 Minute Consultation (Additional time billed in 15 min. increments at $50/hour) to Discuss Ad Strategy, Budget, Targeting, etc.
2. Up to Two Ad Runs Per Month (target different markets, test different campaigns, etc.).
3. Set Up Hypertargeting Parameters, Pricing, and Scheduling.
4. Ad Design and Copywriting.
5. Weekly Ad Management – Check Ad Performance and Delivery Twice a Week. Make Adjustments to Maximize Return on Investment.
6. End of Month Reporting – Ad Performance, Demographic and Social Metrics.
Package Price: $255 per month (recurring until stopped, paused, or changed)
(Price does not include monthly per-click or per-impression costs billed from Facebook to client. Any additional ad runs or changes to ads during month will be billed at $75 per ad run / change.)
Forget target demographics; we hypertarget demographics. We design, place and manage your ad campaign and ad budget. We search Facebook's 500 million-plus customers interests, job titles, companies, location, age, etc. and hypertarget your ads to get you more bang for your buck. When a Facebook user clicks your ad and “Likes” your Fan Page, their friends, connections, and colleagues will see this in their "News Stream" garnering you free exposure to other possible customers. Ads can also have a destination (i.e. company website) off of Facebook.
Your Package Includes:
1. 30 Minute Consultation (Additional time billed in 15 min. increments at $50/hour) to Discuss Ad Strategy, Budget, Targeting, etc.
2. Up to Two Ad Runs Per Month (target different markets, test different campaigns, etc.).
3. Set Up Hypertargeting Parameters, Pricing, and Scheduling.
4. Ad Design and Copywriting.
5. Weekly Ad Management – Check Ad Performance and Delivery Twice a Week. Make Adjustments to Maximize Return on Investment.
6. End of Month Reporting – Ad Performance, Demographic and Social Metrics.
Package Price: $255 per month (recurring until stopped, paused, or changed)
(Price does not include monthly per-click or per-impression costs billed from Facebook to client. Any additional ad runs or changes to ads during month will be billed at $75 per ad run / change.)
Facebook Ad Success Story for Perfect Golf Vacations
Our initial experience using social media for PerfectGolfVacations.com before a Facebook Ad campaign was not that successful. Our Facebook page hovered at around 100 Fans for what seemed like a lifetime. And sadly, probably 70% - 80% of those “Fans” were just personal friends. However, after implementing a hypertargeted Facebook ad campaign along with an customized ad management strategy, our Fan count is now at 1,684 and growing.
Amazingly, our cost per Fan is around $0.17 (yes, seventeen cents!). And because of the customized ad copy and management strategy, our CTR (click through rate) is just above 80% and our Conversion rate is almost 60%. Our goal was to acquire Fans from around the globe for our Facebook page and build this list for future marketing plans. We now have Fans in 19 countries. But we also received an unexpected bonus. Revenue from Google Ads on the PerfectGolfVacations.com website almost doubled and the number one referrer is...our Facebook Fan page.
Evans Putman, Owner of PerfectGolfVacations.com (Evans is also the Social Media Solutions Manager for Mosaic Management and will customize, implement, and manage your business’s Facebook Ad Campaign)
Amazingly, our cost per Fan is around $0.17 (yes, seventeen cents!). And because of the customized ad copy and management strategy, our CTR (click through rate) is just above 80% and our Conversion rate is almost 60%. Our goal was to acquire Fans from around the globe for our Facebook page and build this list for future marketing plans. We now have Fans in 19 countries. But we also received an unexpected bonus. Revenue from Google Ads on the PerfectGolfVacations.com website almost doubled and the number one referrer is...our Facebook Fan page.
Evans Putman, Owner of PerfectGolfVacations.com (Evans is also the Social Media Solutions Manager for Mosaic Management and will customize, implement, and manage your business’s Facebook Ad Campaign)
Contact Graham at Mosaic Management with any of your questions or to learn more about our services.
How? You Choose: Phone 864-787-8552 / Click for Email Form / Tweet us @MosaicManagemen / Post on Facebook
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